Davao was the chosen location for Jewelmer Joaillerie to share the story of the Philippine National Gem through a Jewellery Trunk Show in September 2016.
The event, held at the White House Restaurant, gave guests the opportunity to discover the latest collections while learning the elaborate process in culturing the brand’s signature South Sea pearls.
Jacques Christophe Branellec, Jewelmer’s Executive Vice President and Deputy CEO, welcomed guests through a Pearl Talk and spoke about the journey in craftsmanship and design for the French-Filipino brand.
Guests at the event had the opportunity to try on the latest collections while enjoying a sumptuous 5-course lunch and drinks. Reigning Binibing Pilipinas Universe Maxine Medina, 2009 Binibing Pilipinas World Marie Ann Umali, and top model Fatima Rabago wore pieces from the Spring Summer 2016 collection, while garbed in dresses designed by Rhett Eala.
An enterprise that began in 1979 by Manuel Cojuangco and Jacques Branellec, Jewelmer now stands as one of the top three pearl producers of the world. The brand has grown steadily to operate 13 showrooms around the country and internationally in the United States, South Europe, Asia, Australia, and the Middle East while showcasing the pride of the country in the warm, lustrous glow of each golden South Sea pearl.